Clinical trials are essential for developing new treatments and improving healthcare outcomes. However, Black women have historically been underrepresented in these crucial studies. A recent report called “Layered” by GCI Health sheds light on this issue and offers insights into how to increase participation and trust among Black women in clinical trials.
Kianta Key, senior vice president and identity experience lead at GCI Health, spearheaded this important research. She explains the motivation behind the study to BDO:
“I wanted to be able to counter the assumptions by offering up some data, by offering up some truth even if it’s just a sample size. So, our team at GCI, put together a survey online, and we talked to 500 black women between [ages] 18 and 80 across The US, thirty-eight states to be exact.”
The Layered report revealed some striking findings:
To increase Black women’s participation in clinical trials, several barriers need to be addressed:
Key emphasizes the importance of self-advocacy in healthcare settings:
“We have to take that same audacity and that same courage into the doctor’s office and say ‘Hey, I don’t understand this,’ or, ‘Look, you’re you’re my [provider], and I need you to do these things for me because I want to be here for the next one hundred years. How do we get there? What is the plan? What is the road map?'”
She also encourages Black women to be proactive in seeking information about clinical trials:
“We cannot wait around and have people come and ask us if we wanna do a thing. If we wanna do the thing, we have to commit ourselves to being able to, get the information.”
Bringing Black women into clinical trials is about improving the quality and applicability of medical research. Key explains:
“You don’t wanna have a, a trial or any experiment where the subject in the study looks the same and sounds the same. That means you don’t know if it works for other people.”
She adds: “Clinical trials are not just about me—this is beyond diversity. It’s where there is a need. And that’s where we should be starting.”
As we work towards increasing Black women’s participation in clinical trials, Key offers this powerful reminder:
“[Black women] are powerful. We know the things. It’s in us. It’s in our DNA. It’s coded. It’s in our genes. I think that is a powerful. You have a story to tell and get Black women to participate.”

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