Smize! Tyra Banks takes her brand to the next level. In addition to her affordable, direct-to-consumer beauty arsenal, Tyra Beauty, the OG supermodel delivers a whole new reason to be excited — her first-ever skincare line!
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Keeping women’s precious time in mind, Banks opted for a simple yet effective skincare system, consisting of The Clean Machine, a foaming face wash and turbo cleansing tool all-in-one ($29), The Closer, a skin-soothing, hydrating serum ($39), The Secret Weapon, a microdermabrasion wand ($49), and an 8-minute face mask to brighten dull skin, aka Instant Gratification ($49 for eight masks). There’s a little bit of something for everyone hoping to achieve modelesque glow.
“Everybody knows I love makeup and I’m all about transforming the face into a beautiful portrait—a masterpiece,” the Harvard Business School grad told Allure shortly after the big launch. “What people may not know is that I am also a firm believer in healthy skin-care habits and routines.”
Tyra introduced the products in a series of Instagram posts.
As for what inspired the “America’s Next Top Model” creator to branch out, she said, “When I’m on social media and reading comments and stuff, the one that makes me smile the biggest is when people are like, ‘Dang girl, you look so young. I can’t believe you’re in your 40s.’ It feels so good, but there’s a reason for it. I get it from my mama. I’m not talking about DNA or some type of youth gene that passed down through the ages of my family; I’m talking about habits,” Banks said in a promo video.
In 2014, Banks took on the beauty industry — drawing on her knowledge of makeup from years in the modeling world — with the creation of “something fierce:” her very own cosmetics line, TYRA Beauty. “Without makeup, I would have never been a supermodel,” Banks told People at the time. “I don’t wake up with naturally sculpted cheekbones — I paint them on! I believe makeup is the great beauty equalizer.”
Considering in cities like Chicago, Atlanta, Dallas, and Los Angeles, among others, a decent bottle of serum can run you upwards of $100, the affordability factor is definitely a reason to keep Banks’ budding brand in mind.
Watch the promo video below.
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