Courtesy of Proudly
When it comes to skincare lines, many of these products don’t suit the needs of the Black community. Making matters even worse, doctors don’t properly treat Black skin. Instead, they misdiagnose us and make our symptoms worse.
Even celebrities such as former Disney child star Tia Mowry have noticed that there’s little to no information on how skin conditions can affect different races of people. In most cases, they take on a different appearance. Disorders such as eczema and hyperpigmentation are common among Black people. However, healthcare providers are unfamiliar with how to treat these skin irritants on Black skin.
Fortunately, prominent Black celebrities have come up with ways to treat our skin the right way. A few months back, Hollywood power couple Idris and Sabrina Elba launched their own skincare line S’Able, which alleviated common skin conditions found in the Black community.
RELATED: 6 Tips For Caring for a New Baby’s Skin, Hair and Nails
Now social media’s favorite power couple Gabrielle Union and Dwayne Wade stepped up to the plate. Recently, the couple debuted their own skincare line Proudly for BIPOC babies suffering from skin disorders.
Courtesy of Proudly
Back in the day, our parents and grandparents used vaseline to solve all our skin issues. However, that myth has since been debunked. People have come up with more natural and effective ways to solve Black skin issues.
Furthermore, Dwayne Wade and Gabrielle Union endured their own struggles with skincare growing up. During a recent interview with Madamenoire, Wade recalled going through several bottles of lotion to gain skin perfection. However, none of the products worked.
Additionally, the famous couple struggled to find different remedies for one of their own child’s skin rashes. To their surprise, both Wade and Union discovered that none of the lotions they used worked.
After the couple researched their child’s skin issues, they came up short. They discovered that nothing had been done to address this wide concern that many Black parents faced with their babies. Ultimately, this led Union and Wade to create a skincare line with BIPOC infants in mind.
Courtesy of Proudly
Making any new product comes with its pros and cons. However, Gabrielle Union and Dwayne Wade’s Proudly skincare line has a 4.9 out of 5 star review. In other words, the product works wonders on a baby’s skin.
Furthermore, the Hollywood couple has worked with Black dermatologist Dr. Naana Boakye to give birth to their debut skincare line Proudly. In further talks with Madamenoire, Boakye offered a little more insight into the science behind the skin line. For one, Proudly is made up entirely of plant-based ingredients. In fact, Union and Wade believe wholeheartedly that Black skin benefits greatly from Earth’s own natural resources.
After being prompted on how Proudly will treat prominent skin issues like eczema, Dr. Boakye stated that moisturization is key.
“Eczema is very prominent in the melanated community, especially in the Black community. So, we wanted to make sure that if moisturization is key, that’s like half the battle with eczema,” she said during the interview.
The dermatologist went on to note that all of Proudly’s moisturizers, like the brand’s nourishing oil and balm, all contain ingredients that help hydrate and repair skin blemishes.
In addition, the line consists of several lotions and body washes suited for BIPOC children. Even better, some sets come with diapers and wipes that won’t irritate our children’s skin as other brand names might. Not to mention, they’re made with other natural ingredients like shea butter. Clearly, Proudly is the first-of-its-kind skincare line made specifically to treat melanated babies. It’s a line with black infants in mind.
Courtesy of Proudly
The famous parents only hope that their newest product will prove beneficial to Black parents and their children everywhere. When it came down to creating the skincare line, Union and Wade went beyond the reviews and profit. Rather, they wanted to make a product that would help improve the health of the Black community. More importantly, they sought to help better the health of children.
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