There’s a new movement buzzing on the scene; one which incorporates health, wellness and some of today’s biggest names in entertainment. Co-founded by Quincy Jones III in 2011, Feel Rich has found its niche by marrying the physical, mental and emotional aspects of wealth and health, all the while utilizing the influence of stars like Common, Slim Thug, The Game, Fat Joe, Paul Wall, and many more, to “ignite multicultural communities to lead richer, healthier lives.”
“We are a multicultural fitness and wellness media company,” CEO & Co-Founder Shawn Ullman tells BlackDoctor.org “We use hip hop artists, celebrities and athletes to promote health as the new wealth,” which includes aiding brands by connecting their products to fans.
“I was working for the Jones family (for the past 10 years) and I saw that a lot of these hip hop artists were actually living a healthy lifestyle but there wasn’t a platform that had them talk about it,” Ullman said of the inspiration behind the movement.
“As you know, hip hop artists have a major influence on the community: selling cars, jewelry, clothing, music – but no one had brought them into the health and wellness space. So, I came up with the idea and pitched it to the Joneses, ‘Why don’t we create a media/entertainment company that promotes true wealth as being what’s inside and do it in a fun, aspirational way?’” he continued.
While celebrity endorsements, live events and big brand content sounds like a party, Ullman stressed the importance of the message. When asked what the term “health” means to Feel Rich, he replied, “Feel Rich promotes holistic health and wellness – mentally, physically, spiritually – it is the music you listen to, the events you attend, the video content you inject into your body. So, it’s a whole 360 holistic view.”
“For us, we really want to encourage people to make one healthy choice a day,” he added.
As for how they plan to reach their audience – mainly “African American females” – Ullman revealed they’ve got both a documentary and possibly a nationwide tour on the horizon.
“Titled ‘Feel Rich: Health is the New Wealth,’ it’s executive produced by Quincy Jones, myself [and others] it stars Common, Russell Simmons, Stic Man from Dead Prez, Paul Wall, Slim Thug, Fat Joe, The Game, Jermaine Dupri – all talking about how health has contributed to their success,” Ullman said of the film which drops on Netflix in May.
“It was filmed over four years and I’m really proud of it because it doesn’t focus on the negativity and the crisis – we touch on it a little bit – but it focuses on the cultural shift that’s happening in the community around health and wellness.”
“You have Angela Yee from the Breakfast Club and Styles P from the Lox opening up juice bars. You have Slim Thug opening Hustle Fit in Houston. Then you have The Game, he’s created 60 Days of Fitness – so really what we’re doing, is showing the community, really the world, that this is happening,” he continued.
Up next, Feel Rich, who just wrapped up an event in conjunction with the NFL during this year’s Super Bowl, has set their sights on “getting people to move and dance” across the country. “We’re currently in talks with a few companies to take events like these [featuring top fitness experts and celebrities, for one big dance party] on tour,” said Ullman.
For more information on the Feel Rich movement, click here. You can also follow them on social media: @FeelRich for Twitter and Instagram.
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